A new dating app, Sonder, has a deliberately annoying sign-up process (and it’s working)

What Happened

Sonder profiles are completely unstructured, encouraging users to build something that looks like a mood board or a digital collage.

Why It Matters

Think MySpace rather than LinkedIn.

Background Context

Sonder profiles are completely unstructured, encouraging users to build something that looks like a mood board or a digital collage. Think MySpace rather than LinkedIn.

What To Watch Next

Track official statements, independent verification, and regional impact updates in the next 24 to 48 hours.

Editorial Next Step

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Source: TechCrunchOriginal Link

Source: TechCrunch

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