Purple ube’s viral rise is turning a Filipino staple into a global trend — but supplies are tightening

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Top Line

Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social media sensation.

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Background Context

Ube, a naturally sweet, starchy vegetable grown in the Philippines, has transcended Filipino culture and become a social media sensation.

Source: US Top News and AnalysisOriginal Link

Source: US Top News and Analysis

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