What Happened
A year ago, Mercedes-Benz did the prudent thing and paused its EQ lineup of electric vehicles in the US.
Why It Matters
With customer demand drying up for luxury EVs, and federal incentives getting axed by vengeful Republicans, Mercedes put its first-generation EVs on ice.
Key Details
- But then, in January, Mercedes quietly reintroduced the EQS brand in the US, with The Drive declaring that the "blobs are back" – a reference to the sedan's much-maligned jelly-bean shape that prioritized aerodynamics over a more traditional profile.
- But we didn't yet realize how back the EQS truly was.
- Today, Mercedes is reintroducing its electric sedan to a wary, cash-strapped market … Read the full story at The Verge.
Background Context
A year ago, Mercedes-Benz did the prudent thing and paused its EQ lineup of electric vehicles in the US. With customer demand drying up for luxury EVs, and federal incentives getting axed by vengeful Republicans, Mercedes put its first-generation EVs on ice. But then, in January, Mercedes quietly reintroduced the EQS brand in the US, with The Drive declaring that the "blobs are back" – a reference to the sedan's much-maligned jelly-bean shape that prioritized aerodynamics over a more traditional profile. But we didn't yet realize how back the EQS truly was. Today, Mercedes is reintroducing its electric sedan to a wary, cash-strapped market … Read the full story at The Verge.
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Source: The Verge – Original Link
Source: The Verge